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Project Code [2020-SE-DS-23]
This information is correct as of today and is updated from time to time by the EPA to reflect changes in the management of the project. Please check back regularly for updates.
Project title
A diagnostic experiment to identify ways to improve communications with young people aged 13-25 years
Primary Funding Agency
Environmental Protection Agency
Co-Funding Organisation(s)
n/a
Lead Organisation
Economic & Social Research Institute (ESRI)
Lead Applicant
Anne Nolan
Project Abstract
The EPA has identified scope to improve communications with young people aged 13-25 years, in particular to increase engagement, create awareness and motivate behaviour. The ESRI’s BRU have considered the potential to apply methods from behavioural science to inform these communications and are of the opinion that it could be a fruitful avenue of research. While design of an awareness campaign would be better suited to those with marketing expertise, experimental methods could be used to diagnose issues with engagement, understanding or motivation in order to inform the direction of campaigns, subject to the identification of specific research questions. The development of research questions would benefit from identifying the key environmental issues and behaviours in the target population under consideration by the EPA. The plan would be to conduct an experiment online with a large, representative sample of the target population (c. 800-1,000), depending on the design of the study.
Research Hub
Sustainability
Research Theme
Socio-Economic Considerations
Initial Projected Completion Date
30/06/2022